Brand Promotion & Digital Marketing

 

Digital Marketing Syllabus

 

The digital marketing syllabus is a famous course for expanding one’s startup, brand, business, etc., through various tools and strategies. Moreover, today, almost every industry, like media and entertainment, finance, content marketing, business, etc., has started using digital marketing strategies to develop at the digital level. Not only that, but Digital marketing is a vast industry that covers a broad range of subjects and topics taught at the academic level. However, some essential issues usually conducted in all digital marketing courses are search engine optimization (SEO), website creation, content strategy, etc.

Moreover, many do digital marketing degree courses such as BBA in Digital Marketing and MBA in Digital Marketing. Not only that, but there are many essential aspects of digital marketing: management, creativity for innovation, data analytics, business communication, email marketing, social media marketing, law and ethics, digital marketing, etc. So, we are providing a complete digital marketing syllabus here. So, let’s start.

What is digital marketing for beginners?

Basically, digital marketing refers to marketing on the Internet through digital channels. Moreover, it is another term of internet marketing. Not only that, but it is less expensive than conventional marketing. However, it is much easier to reach many new and existing customers for less money. So, digital marketing is very good for beginners.

The Main Topic of the Digital Marketing Syllabus

While the actual course offers for digital marketing courses will vary mainly by program level and organization, some key issues are covered in such programs at all levels. However, here is a list of the main topics covered in the Digital Marketing Course syllabus. So, let’s see.

§  Introduction to Digital Marketing

§  SEO Optimization

§  Introduction to CRM

§  Email Marketing

§  Competitor and Website Analysis

§  Market Research & Niche Potential

§  Content Creation, Management & Promotion

§  Introduction to Web Analytics

§  Mobile Marketing

§  Social Media Marketing

§  Digital Marketing Budgeting, Planning & Forecast

§  Digital Marketing Project Management

§  Product Marketing (Facebook, Instagram, Google Ads)

§  Affiliate Marketing

§  Website Data Analytics

§  Paid Ads Optimization Strategies

§  Neuromarketing Fundamentals

Digital Marketing Syllabus

Firstly, register with Soft Logic Systems to go beyond your skills to direct an organization’s sales and marketing efforts to higher revenue. Not only that, but it plays an essential role in learning a well-designed digital marketing syllabus at our institute, including real-life situations. So, we can assure you that you will receive a valuable certificate with your placement upon completing the course.

Basically, in this syllabus, there are total 14 module. So, we will see the subject’s name of each module along with their internal topics. So, let’s see.

MODULE 1: BASICS DIGITAL MARKETING 

Basically, it is the first module of the digital marketing syllabus. However, the internal topics of this chapter are-

·         Introduction to Online Digital Marketing

·         Importance of Digital Marketing

·         How does Internet Marketing work?

·         Traditional Vs. Digital Marketing.

·         Types of Digital Marketing

·         Increasing Visibility

·         Visitors’ Engagement

·         Bringing Targeted Traffic

·         Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

Basically, the 2nd module of the digital marketing syllabus is ANALYSIS and KEYWORD RESEARCH. So, the internal topics of this chapter are-

·         Market Research

·         Keyword Research and Analysis

·         Types of Keywords

·         Tools Used for Keyword Research

·         Localized Keyword Research

·         Competitor Website Keyword Analysis

·         Choosing the Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

Basically, it is the 3rd module of the digital marketing syllabus. However, the internal topics of this chapter are-

·         Introduction to Search Engine Optimization

·         How Did Search Engine work?

·         SEO Fundamentals & Concepts

·         Understanding the SERP

·         Google Processing

·         Indexing

·         Crawling

MODULE 4: ON-PAGE OPTIMIZATION 

Firstly, it is the 4th module of the digital marketing syllabus. So, the internal topics of this chapter are-

·         Domain Selection

·         Hosting Selection

·         Metadata Optimization

·         URL Optimization

·         Internal Linking

·         301 Redirection

·         404 Error Pages

·         Canonical Implementation

·         H1, H2, H3 Tags Optimization

·         Image Optimization

·         Landing Page Optimization

·         No-Follow And Do-Follow

·         Creating XML Sitemap

·         TXT

MODULE 5: OFF-PAGE OPTIMIZATION 

Basically, the 5th module of the digital marketing syllabus is Off-page Optimization. So, the internal topics of this chapter are-

·         Link Building Tips & Techniques

·         The Difference Between White Hat and Black Hat SEO

·         Alexa Rank, Domain

·         Link Acquisition Techniques

·         Directory Submission

·         Social Bookmarking Submission

·         Search Engine Submission

·         Web 2.0 Submission

·         Article Submission

·         Image Submission

·         Video Submission

·         Forum Submission

·         PPT Submission

·         PDF Submission

·         Classified Submission

·         Business Listing

·         Blog Commenting

·         Citations

·         Profile link creations

·         Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS  

Firstly, it is the 6th module of digital marketing. So, the internal topics of this chapter are-

·         Google Panda,

·         Penguin,

·         Humming Bird Algorithm

·         Google Penalties

·         SEO Tools for Website Analysis and Optimization

·         Competitor Website Analysis and Backlinks Building

·         Backlinks Tracking, Monitoring, and Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

Basically, the 7th module of the digital marketing syllabus is local business and google mapping. So, the internal topics of this chapter are-

·         Creating Local Listings in Search Engine

·         Google Places Setup (Including Images, Videos, Maps Etc)

·         Search Engine Visibility Reports

·         Verification of Listing

·         Google Reviews

MODULE 8: GOOGLE Ads OR PAY PER CLICK MARKETING (SEM)  

Basically, it is the 8th module of digital marketing. However, the internal topics of this chapter are-

·         Google Ads

·         Introduction to Online Advertising and Google Ads

·         Google Ads Accounts and Campaign Basics

·         Ad-words Targeting And Placement

·         Ad_words Bidding And Budgeting

·         Ad Word Tools

·         Opportunities

·         Optimizing Performance

·         Ads Type

·         Bidding Strategies

·         Search Network

·         Display Network

·         Shopping Ads

·         Video Ads

·         Universal App Ads

·         Tracking Script

·         Remarketing

·         Performance Monitoring

·         Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)  

Firstly, this is the number 9 module. So, let’s check the topics, which are covered in this chapter.

·         Social Media Optimization

·         Introduction to Social Media Networks

·         Types of Social Media Websites

·         Social Media Optimization Concepts

·         Facebook, Google+, LinkedIn,

·         YouTube, Pinterest,

·         Hashtags

·         Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

Firstly, it is the 10th module of digital marketing. So, the internal topics of this chapter are-

·         Facebook Optimization

·         Fan Page Vs. Profile Vs. Group

·         Creating Facebook Page For Business

·         Increasing Fans and Doing Marketing

·         Facebook Analytics

·         Facebook Advertising And Its Types In Detail

·         Creating Advertising Campaigns,

·         Payment Modes

·         Introduction To Twitter

·         Creating Strong Profiles On Twitter

·         Followers, ReTweets, Clicks,

·         Conversions, HashTags

·         LinkedIn Optimization

·         What Is LinkedIn?

·         Individual Profile Vs. Company Profile.

·         Branding on LinkedIn

·         Marketing for LinkedIn Groups

·         Google Plus

·         Tools & Techniques

·         Google + Groups

·         Google Plus for Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

Basically, it is the 11th module of the digital marketing course. However, the internal topics of this chapter are-

·         Getting Started With Google Analytics

·         Navigating Google Analytics

·         Real-Time Monitoring

·         Audience

·         Acquisition

·         Traffic Sources

·         Behaviour

·         Content

·         Visitors

·         Live Data

·         Demographics

MODULE 12: WEBMASTER TOOLS 

Firstly, this is the number 12 module. So, let’s check the topics, which are covered in this chapter.

·         Adding site and verification

·         Setting Geo-target location

·         Search queries analysis

·         Filtering search queries

·         External Links report

·         Crawl stats and Errors

·         Site Maps

·         TXT and Links Removal

·         HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE  

Basically, it is the 13th number module of the digital marketing syllabus. However, the internal topics of this chapter are-

·         Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION 

Firstly, it is the last module of the digital marketing syllabus. However, the internal topics of this chapter are-

·         Resume Preparation

·         Interview Question Preparation

So, I hope you understand about this syllabus. Not only that, but if you want to know about it in detail, then read this entire article. However, I can always assist you.

Name the Most Prevalent Digital Marketing Methods used in 2021

Basically, we are writing here about 7 methods that digital marketers are currently using the most. Not only that, but all topics are vital. So, let’s see.

1. Social Media

Basically, it includes Facebook, Instagram, and other social media platforms. Not only that, but these businesses use these channels to promote their brand by creating valuable content. Moreover, it is a medium through which customers and business owners can communicate.

2. Pay-Per-Click (PPC)

Firstly, it’s a marketing ploy to attract paid visitors to your company’s website. Each time their ad is clicked, the advertiser will pay the publisher. Not only that, but it is the fastest way to start a new business in the digital market. Moreover, it is a crucial part of it.

3. Content Marketing

Firstly, it is a method that allows companies to provide support to their customers rather than pitch to their products. Moreover, content marketing focuses on delivering value to customers and creating content that will appeal to them. So, please practice for it.

4. Search Engine Optimization (SEO)

Basically, this marketing approach demands that companies encourage visitors to improve their website ratings. Moreover, the higher your website’s ranking on Google’s search engine results page (SERP), then you have to expand your brand. However, SEO is one of the important part of digital marketing.

5. Email Marketing

Basically, it is one of the oldest forms of internet marketing with a great return on investment. Not only that, but it provides valuable emails to a specific group or previous clients. So, it is very important.

6. Video Marketing

Firstly, video is the most widely used form of media on the Internet. Not only that, but this is a must-have for any Affiliate promoting any program. Moreover, video marketing can uses in many different ways. Not only that, but it can be used to promote a brand or product, provide behind-the-scenes footage of your company, and share stories and testimonials.

However, all of the digital marketing strategies mentioned above are highly and creatively used to increase a company’s sales and overall brand value. So, now this course is very significant for more of your career.

Frequently Asked Questions [FAQs] on Digital Marketing Syllabus

1. Is Digital Marketing a Good Career?

Basically, digital marketing is best suited for people with a mix of creative and analytical skills. However, it is essential to be good with numbers – digital marketing involves a lot of data analysis, so being comfortable with statistics will serve you well. So, you may read this course.

2. Is there an MBA course in digital marketing?

Firstly, students are pursuing an MBA in digital marketing due to the growing demand for digital marketing professionals. Moreover, MBA in Digital Marketing is a 12 – 24 month course that covers deeper branches of digital marketing such as social media marketing, branding, promotion, advertising etc. So, students you may learn this course.

3. What are the qualifications for a digital marketing course?

Firstly, for most digital marketing courses, the qualification is a bachelor’s degree in any field. However, the government allows BefAcademy to admit with an Advanced Level or Baaculuriate. Moreover, some notable courses are offered for professionals or interns only.